Late last year, a pilot of the Social Switch Project – a multi-layered social media education programme that aims to build the digital resilience and literacy of young people, and the trusted adults around them, to reduce the chances of online risks becoming online/offline violence-related harms – was ran in four schools in Salford.
Funded by Greater Manchester’s Violence Reduction Unit (VRU), and co-delivered by charities Catch22 and Redthread, the pilot aimed to empower and educate a range of stakeholders around social media and link into schools, early help, and the primary-secondary transition.
With the pilot now complete, Henry Stratford, Project Lead on the Social Switch pilot in Salford, shares his reflections and the programme outcomes.
We are now living in a world where social media is an intrinsic and inevitable part of growing up – in how we learn to interact with one another and how we develop and express our identity.
From learning resources to entertainment, it is a source of unparalleled opportunity that previous generations could have only dreamed of. However, it has also brought about numerous pressures and risks – from the large volume of harmful content online to the potential to exacerbate and incubate conflict. And whilst social media might not always be directly causing some of these issues, it often exacerbates and amplifies.
The recent Online Harms bill is a good step in the right direction to safeguard children better online. It looks to hold social media companies accountable for their platforms and the content that is on them and encourage action from those companies. However, it is not a silver bullet that will solve all of the issues.
As well as technological changes, we need programmes that look to build the digital resilience and literacy of young people and their trusted adults to reduce the chances of online risks and issues becoming online/offline harms.
Online risks will almost always exist, but it is in our power to prevent them from becoming harmful to children and adults alike.
We need high-quality education programmes; this means we must do better than adults showing outdated videos talking about the dangers of e-safety and apps.
Through our pilot of the Social Switch Project, we wanted to help imagine, design and trial what a radically different social media education might look like. We worked with the Greater Manchester Violence Reduction Unit and Salford City Council to run a social media education pilot that focused on three main elements:
The pilot programme in Salford worked with four secondary schools and involved:
The programme ran between July 2021-January 2022, during challenging times for schools because of Covid-19 pressures. Regardless, over 40 practitioners, eight practitioner champions, 50 Year 10 champions, 500 Year 7s and 60 parents were engaged through various virtual and in-person workshops, assemblies, and form-time activities. Core to the approach was six weeks of Year 10s heading into Year 7 form-times to run a themed activity.
By the end of the training, 96% of practitioners felt confident about talking to young people about social media (up from 52% at the start). 100% of Year 10 champions felt sure about supporting Year 7 students to navigate social media at the end of the training (up from 34% at the start), and 100% of parents felt confident to support their child in managing the risks online and to discuss what happens on social media with their child.
Other learnings from the pilot include:
In Greater Manchester we are exploring what the next phase of the programme might look like. Primary to our thinking is how can we make the programme sustainable, so that it remains embedded in Greater Manchester in the future.
Article posted on: 06/04/2022 09:04am